Monique Nguyen

• New York, NY
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Hi, I'm Monique Nguyen. Welcome to my profile!

Monique Nguyen's Bio:

Monique Nguyen's Experience:

• Fashion and Luxury Brand Consultant at MOTU Consulting

  February 2010 - Present

  Consult with clients on brand messaging, PR strategies, strategic partnerships, and other fashion and luxury brand needs. Clients: John Galliano and Alexis Roche, Roger Vivier, Gregory's, Yann Vasnier, Anna-Karin Karlsson.

• Director of Public Relations at Roger Vivier

  December 2012 - April 2013

  Oversaw North and Latin American press department during a maternity leave working closely with Paris based Director of Global Communications, Cristina Malgara and oversaw PR Coordinator and intern. o Developed unique US "Roger Vivier" book launch event concept and managed production and execution featuring a special performance by Karen Elson at the French Embassy. o Pitched US book launch to senior fashion and news editors with strong relationships to secure prominent press coverage for Rizzoli's "Roger Vivier" book launch in addition to product placement and interviews with Creative Director Bruno Frisoni and brand ambassador Ines de la Fressange in April 2013 trade, national and regional publications. i.e. Vogue, W, Elle, Vanity Fair, Harpers Bazaar, C Magazine, Elle Accessories (full-page), Nylon, WWD, The Wild (multiple page feature), Flaunt Magazine (multiple page feature), Vogue Latin America (multiple page feature), Vogue Brazil (multiple page feature). o Garnered impactful full-page product placements in Elle and Harpers Bazaar-April 2013 issues in addition to full-page Vogue's "Last Look," August 2013 issue. o Managed and mentored PR Coordinator and intern to learn how to strategically pitch regional editors and secure press for book launch. o Scheduled and facilitated Paris press appointments with senior editors and Editor-in-Chiefs for Fall 2013/2014 Rendez-Vouz Limited Edition Collection, "Archives of the Imagination" and Fall 2014 Main Collection "Sexy Cult." o Organized "FIT Conversations with Dr. Valerie Steele" featuring Bruno Frisoni and Ines de la Fressange o Coordinated boutique trunk show events with internal team for Limited Edition Rendez-Vouz Fall 2013 collections.

• Director of Public Relations at Chopard

  October 2007 - July 2009

  Led U.S. P.R.initiatives, driving desirability and creatively influencing the luxury goods market through special events, editorial press, and celebrity/VIP dressing. o Managed all media activities supporting Chopard's global PR pillars which include Product, Image, and Corporate. o Designed and implemented PR plans/brand building strategies for High Jewelry, Women's and Men's Fine Watches, Core Collection, and Fashion Accessories. o Produced unique image, corporate sponsorships, product launches, trade shows and retail/wholesale events such as EJAF Oscar Dinners Viewing Party, New York Film Festival, ASPCA Bergh Ball, Basel Watch and Jewelry Fair, JCK Las Vegas, NY Flagship Opening, and Saks Red Carpet Events. o Managed and maintained national budget, department activities, event logistics, success metrics, press and competitive analysis reports. Implemented project timetables and activity calendars. o Managed department activities, budgets, press and competitive analysis reports. Implemented project timetables and activity calendars. o Oversaw negotiations and legal contracts with specialized agencies, vendors, and VIPs for special events and projects. o Established and maintained relationships with key press editors, celebrity/VIPs, agents, publicists, managers, TV/Cable networks, and Internet outlets. o Dressed celebrities/VIPs such as Penelope Cruz, Kate Winslet, and Marion Cotillard for red carpet, press days, photo shoots, and other events. o Increased Chopard press coverage by securing print, editorial, television, and online press. o Planned seasonal press days and market appointments in the U.S. Cannes, and Basel. o Worked closely with senior management team, marketing and sales department to ensure effective and efficient execution of public relations initiatives. o Secured major product placements in films such as Iron Man 2, The Backup Plan, and Rabbit Hole. o Served as brand ambassador and attended key industry events.

• Brand Building and Special Events Consultant at Tommy Hilfiger

  January 2007 - October 2007

  Hired to elevate Tommy Hilfiger image and bring more of a luxury fashion sensibility to the brand o Developed and implemented brand building strategies for Tommy Hilfiger USA including image events, retail events, fashion shows, product launches and store openings. o Cultivated and maintained strategic alliances utilizing merchandising dollars: Grace Kelly Cocktail Event co-hosted with Vanity Fair; MCC Theatre Cocktail co-hosted with Esquire Magazine; Pre-Launch of Iconic America Book; televised Conde Nast Fashion Rocks-"American Fashion" segment. o Planned and coordinated ongoing music concerts for The Hilfiger Sessions LA and NY; served as talent scout and booked event venues. o Served as liaison between Tommy Hilfiger and external agencies to coordinate the Spring 2008 Fashion Show. o Responsible for coordinating the internal team and external agencies to produce The Martin Luther King "Dream Concert" featuring Stevie Wonder, Aretha Franklin, Carlos Santana, Mary J. Blige, Garth Brooks. o Managed budgets, project timetables and calendars for all events and event creative collateral material. o Coordinated 'Front of House' press for Tommy Hilfiger Fall/Winter 2007 Fashion Show.

• Special Events and VIP/Celebrity Dressing at Christian Dior Couture

  January 2003 - September 2006

  Developed and implemented successful brand building strategies and brought structure to all aspects of internal and external communications for special events and celebrity/VIP dressing o Developed brand building strategies for Dior US, including product launches, store openings, image events, fashion shows, and celebrity/VIP dressing for Dior women's apparel and accessories. o Worked directly with Alexis Roche, Dior Style Consultant, John Galliano, and Dior Homme Director of image Jean Pierre Baux. o Worked within corporate directives, as well as store needs to develop Dior in-store and celebrity/image events. o Managed budgets, project timetables and calendars for all events and event creative collateral material. o Liaised with outside press agencies and production companies for Dior image events. o Dressed celebrities/VIPs for red carpet events, award shows and photo shoots. o Worked with Paris and West Coast office to fulfill celebrity requests. o Secured celebrities for Dior image and Dior sponsored events, and Paris Womens Collections. o Developed relationships with key fashion/event editors, publicists, agents, managers, stylists and celebrities. o Coordinated local/national press on events and celebrity focused editorial. o Worked with Dior boutiques to develop discount lists and promote special products for VIP clientele. o Managed all charity donations/sponsorship requests. o Attended social events and charity functions on behalf of Dior.

• Public Relations Assistant at Christian Dior Couture

  2001 - 2003

  o Due to PR department turnover, solely managed all North America editorial requests for Dior Haute Couture, Fine Jewelry, Ready-to-Wear (RTW), Accessories, events, and facilitated appointments with editors and stylists. Reported directly to Alexis Roche in Paris and US COO, Marla Sabo. o Responsible for budgets, media and press analysis reports.

Monique Nguyen's Education:

• Columbia University in the City of New York

  2002 – 2004
  Master of Science

• Fashion Institute of Technology

  1998 – 2002
  Bachelor of Science
  Concentration: Fashion Buying and Merchandising

Monique Nguyen's Interests & Activities: